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At Market Strategy Advisors we discover the ideas that drive successful results.  It starts and ends with conversation.  MSA interviews appropriate team members and outside experts, and digests previous research and experiences that enable us to become a valuable contributor to the team.    With  the big questions clearly defined, we begin our thorough research utilizing all of the resources available to us.   This approach  combines  our experience and insight with your experience and insight.  We know keeping an open mind enables a thorough  exploration that results in an effective strategy that is right for you, your projects and your company.   The result isn’t a “cookie cutter” report but a discussion with documentation that is relevant, pinpointed, and customized with the answers to your big questions.

We’re not the biggest research and consulting firm but we do believe we're the best at distilling the vast amounts of data and information into something different.  Something that doesn't create a report with a lot of noise. Different in that we get right to those very critical fundamentals that will set your winning strategies apart from the competition.

Today's building and development environment is one of the toughest in decades. That's why you need Market Strategy Advisors– authentic experience in running a business in a downturn, repositioning and creating new  products in an changing market, creating sales and marketing strategies that  get results, improving processes to minimize risk and maximize opportunities, and designing  data collection and research methodologies to get the answers needed.

Insight
Article #82

The BIA’s Development Trends Conference presented some very diversified opinions from the “experts” about where we are in the cycle and what changes are expected as opportunities return. Here is a summary of topics and their interpretation, both positively and negatively.

Topic

Positive

Negative

Obama Stimulus packages

Infusion of capital into the market, saves financial institutions, saves owners

Delays natural process, government more involved, union labor costs, inflation most likely, taxpayer burden

U.S. housing starts lowest since 1945

Faster burn off rate of inventory = recover faster

Driver for economic recovery (construction is) missing

Housing prices have fallen to affordable price levels.

Affordability is high, interest rates are low, and mortgages make sense relative to income and rental alternatives

Falling prices =no equity; owners can’t move up or keep their home. Builders and banks have legacy development challenges

1993 trough market in  Southern Calif. was long and slow vs. hard and fast like now

Recovery could be faster because of faster adjustment

Fewer survivors because fast adjustment is harder for businesses to withstand; longer recovery b/c of damage

Buy land now

Builder need to “reload”.  Investor had flipped first deal with double profits. 

Banks/FDIC haven’t processed distressed properties yet;  More value declines to come

Buy in-fill, affordable, near transit with green building principles

Long term solutions will be addressed with higher density, better work, live, shop balance. Development will evolve.

Difficult to build higher density due to cost and legacy single family values.  Will have to burn through old product first

While there are still a lot of uncertainties and challenges, MSA is optimistic that is now is the time to be positioned for opportunities. Land deals will present themselves in the immediate future. Many of the proposed land uses will need to be revisited in light of a changing economy and buyer attitude. MSA has a mix of expertise in strategy, local market knowledge and product development to help investors, lenders and homebuilders make informed decision.

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Market Stategy Advisors | www.marketstrategyadvisors.net | Orange County, CA | T: 714.329.2118