Product Redesign Scenarios for In-Fill Site:  Reviewed the success of several product types in the competitive market area for high-density multi-family and single family products.  Visited new home projects in the competitive market area that currently offer these product types and conducted interviews with the sales agents regarding pricing, absorption, buyer profiles, lessons learned and general perception of most demanded product and plan types.  The end result was pricing and absorption scenarios for various product types along with illustrations of the most demanded product and plan features.

Revenue Scenarios for Alternative Conceptual Land Plans:  Evaluated two conceptual plans for 500 lots with three product types.  Examined the competitive market in order to assess current changing market conditions, validate the proposed product programs and provide base pricing, incentives, absorption and lot by lot premiums.  The end result of the assignment was a lot by lot pricing scenario with a total revenue comparison for each conceptual plan. 

Repositioning Analysis for Planned Development: Researched and gathered information on the competitive market including new home projects, resale homes and multiple listings. Interviewed sales agents, resale brokers and local experts to determine market conditions. Analyzed short sale , foreclosure and auction activity. The end result was a comprehensive analysis of local real estate market conditions and project specific recommendations for revenue and absorption, along with target buyers, key amenities, and other relevant characteristics.

Business Plan Revenue and Absorption Analysis: Reviewed an existing urban, loft product offering from three perspectives: competitive plan pricing; product offering (floorplan functionality, features (walls, closets, etc.), amenities (value for the H.O.A fee, common spaces, etc.) and; marketing messaging (target market, hot buttons, placement, etc.) The research also synthesized existing competitive resale and new home market analysis as well as incorporated findings from existing consumer research. The end result of this assignment was recommendations for pricing, product (within the existing configuration) and marketing.

Product Design Recommendations: Provided appropriate floor plan types, feature levels and resulting price and absorption for a new home site within the unique development parameters outlined by the master developer. MSA reviewed recent successes with similar product parameters, local buyer demographics and psychographics, and the characteristics and performance of competitive floor plans in the market area. The end result was a critique of competitive floorplans based on feedback from other builders; and recommendations for the floorplan design, amenity level and targeted customer segment.

Business Plan (Acquisition) Revenue and Absorption Update: Conducted market analysis on the relevant new and existing housing market for 15 future sites in order to validate the proposed product programs or provide alternative product recommendations including unit size, base pricing, and absorption.

Market Opportunity Analysis: Based on the company’s strengths, examined key trends in the demographic, economic and housing markets to strategically position “the company” given current and projected conditions and, to identify clear priorities for expansion.